YETI
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10 YEARS OF TUNDRA

For the 10-year anniversary of their original, now iconic cooler, YETI decided to hit the road for an exclusive film tour that would travel to 10 cities across America. To pay homage to this legendary product we created a full identity system including a poster series, an integrated social campaign and a series of collectible pieces all with the same craft and attention to detail that can be found in the Tundra itself.